Custom business software, built from the right problem.
The work ends at five. The estimates start at nine. We find what’s really keeping you at the desk, then build the tool that takes it off: a workflow, a data pipeline, an expert’s method encoded, a demand engine. Whatever the answer turns out to be.
Richland, WA · RVDesk · RevWin · Parentz@Work · SiteFacts · TekRV
Most of what’s eating your week isn’t hard. It’s just yours.
Nobody else can write that estimate, because the prices live in your head. Nobody else can build that invoice, because only you know which class was which. Nobody else can work that list, because you’re the one they know.
That’s not a staffing problem. Hiring someone to do it badly is still you, checking it.
It’s a friction problem. There is a specific, repeated thing between you and the work you’re good at. Usually it isn’t the thing you’d name first. Finding it is most of the job.
How we find it
Thirty years in sales taught me the job was never the pitch.
Before leading Inertia’s development team, James spent more than thirty years in sales leadership. What made him good at it was curiosity: the need to know what the problem is and how to solve it. It turns out that’s the same skill that produces good software.
Discovery
We ask until the answer stops changing. The first three answers are usually symptoms.
Critical thinking
Then we argue with it. If what you asked for won't fix what you've got, we say so before anything is built.
Reflection
We watch what you actually do, not what you say you do. The tool fits the real Tuesday.
Outcomes
Every tool we build does one of three things: saves time, increases capacity, or makes money. If it doesn't, we don't build it.
What it turns into
The answer decides what we build.
Workflow · RVDesk
Done when you park the truck.
Paul's prices lived in his head, so every estimate was his to write, at night. Now he types "roof A/C not cooling, 15k Coleman, Class A" and a priced estimate appears in about fifteen seconds, from his own QuickBooks history. Customer signs on the rig. Signed PDF lands in QuickBooks. In peak season it gives him back about two hours a day.
Data and paperwork · Parentz@Work
The report only one person knows how to build.
Every month someone retyped sign-in sheets into the county invoice, and every month something could come out wrong. Now the sheets go in and the invoice comes out, priced right by attendance, with a human approving before anything is billed.
Method · RevWin
Only the big firms could afford to do it right.
Don Sherman's capture method for engineering firms used to need Don in the room. Now it's encoded: go/no-go discipline, decision-maker intelligence, and a capture plan built from the firm's own data, never invented. A firm of any size can run it.
Demand · TekRV
Good at the work. Impossible to find.
Steve runs TekRV, a mobile RV repair business in Las Vegas. He was good; Google had him on page three. We rebuilt his site around the places he serves and the work he actually does, cleaned up his Google Business Profile, and fixed the listings that had him confused with a shop in Texas. His engagement from Google search doubled. Ask ChatGPT for a mobile RV tech in Las Vegas and TekRV is the first answer, and the same holds for RV AC repair, RV repair at Oasis RV Park, and a long list of other searches.
“You have no idea how much time you saved me. This is amazing.”
“My best month ever was because RVDesk allowed me to do more jobs and be done when I park the work truck in the driveway in the evening.”
“What your team has created is just incredible. My process is now accessible to anyone in the industry. Previously, only the top 100 firms had the resources to pull it off.”
Find it. Build it. Hand it over.
1
Find it
Real time in your week, not a workshop. We're after one sentence: "the thing in my way is ___." No sentence, no project, and we'll tell you that instead of selling you something.
2
Build it
We don't start from zero. Sign-in, payments, scheduling, messaging, document parsing, QuickBooks sync: we've built these before and we keep them in a library we own. Your build gets the parts that already work, and you pay for the part that's yours.
3
Hand it over
You own it. Some builds are a fee. Some are a fee plus a piece of what gets built. You'll know which on the first call.
On LinkedIn
We say most of this out loud first.
One idea a week on LinkedIn. If you got here from one of those posts, this is the rest of the argument.
Referrals call. So call.
Thirty minutes to get to know you and what’s in your way. If we can’t help, we’ll say so and point you somewhere that can.